Clario Stream Contact Optimization Solution

Clario Stream is a robust marketing contact optimization solution that provides the best optimal strategy for each customer who’s ready, willing and able to buy. Clario Stream works by leveraging customer data and tells you how to deliver the right marketing campaign to the right individual. Clario uncovers actionable intelligence using proprietary algorithms, models and scoring methods delivered via a secure cloud computing environment. 

Features and Benefits:

• Marketing contact decisions are made at a detailed granular level, allowing customer level-insight into behavior and past purchases so that marketers can focus on the right tactics
• Reduces costs and redundancy by removing wasteful circulation to get better timing and content to each marketing contact
• Helps you analyze incremental revenue scenarios against a number of factors, to reduce customer saturation and avoid revenue cannibalization
• Finds the best of all possible contact combinations with metrics like profit and demand selecting from contact or promotion history, customer scores, business rules and constraints and strategic objectives (profit, sales, ROI)
• Monitors individual customer contacts by leveraging the number of contacts, the marketing expenditures, and contact dependencies
• Assists in marketing campaign selection decisions and can provide the final contact selection process directly to your mailing vendor

Learn more by downloading literature and case studies, white papers and blogs. If you would like additional information, or to schedule a demonstration, contact us.