clario® enter gravitas
Expertise requires flexibility. clario Analytics consulting brings real people with more than 200 years of cross-industry experience combined into businesses of all sizes to address needs and nothing more. We remain grounded in your data, offers and goals. If you don't know which of our six steps are appropriate for your business, we can help with that too.
our process
Assessment
is a comprehensive discovery process resulting in a roadmap. We assess data, marketing communications and financial goals to show you where you are, where you can go and how to get there.
Information
uses clario® to slash time and dollars through sophisticated data mining methodology. We transform raw data into actionable marketing information.
Segmentation
beyond traditional RFM means breaking customers into manageable clusters for your unique business. We design custom solutions to create effective circulation planning strategies.
Value
provides accurate measurements to give you confidence in your marketing decisions. We help multi-channel marketers attribute revenue to triggering vehicles to enhance customer productivity.
Targeting
predictive modeling for any marketing event that is more cost-effective and reliable than what you'll find with other analytic firms. Helping you make finer circulation decisions and better performance forecasts.
Optimization
revolutionizes marketing circulation decisions with clario® stream by considering each customer as a person. Early adopters of our model have experienced six-fold return on investment.
ask yourself
- Are you getting the business benefits you think you should from your data warehouses or data marts? What about your external data sources?
- Do you understand the impact of multiple marketing events on each other?
- Do you know how segments of your customers differ demographically and behaviorally?
- Do you know the long-term value of your customers at an individual level?
- Can you predict customer preferences by channel, price point, season and product category?
- If you had to cut or add marketing dollars, do you know what the most effective cuts or additions would be?
happy clients
- Benchmark Brands
- Best Buy
- CIGNA Tel-Drug
- eBay
- Eddie Bauer
- Figi's
- Guideposts
- Junonia
- Land's End
- Lifetime Fitness
- Meredith Publishing
- National Geographic
- Northern Tool
- Orchard Brands
- School Specialty
- Select Comfort
- Thompson Reuters
Looking for something?
Search our site, blog, wiki and forums.
