Based on our consulting and marketing analytics experience, we have found several applications that are common and foundational across marketing organizations that understand their customers well and interact with them effectively.
Analytic Marketing Solutions
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Tuesday, July 24, 2012
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Monday, July 16, 2012
There are many factors which contribute to a house model performing well. Ideally, each should be considered when evaluating a model or exploring your modeling options. I’ve prepared a list of the factors I’ve found most influential in the effectiveness of predictive customer models for...
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What is Revenue Attribution?
Brief video explains how Revenue Attribution works and how it results in smarter budgeting decisions.
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Northern Tool Success Story
Northern Tool uses Revenue Attribution and Clario Stream to cut unproductive marketing and boost the bottom line.
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Benchmark Brands Success Story
Benchmark Brands and its FootSmart catalog and website uses Clario Stream to reduce waste in their catalog mailings.
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