Revenue attribution is the process of attributing sales to the marketing efforts that generated them. Without appropriate revenue attribution, you mistakenly attribute too much or too little revenue to marketing channels and efforts; consequently, you don’t accurately allocate your marketing...
Analytic Marketing Solutions
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Tuesday, May 29, 2012
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Friday, May 25, 2012
We are happy to announce Clario 3.2.0 was released Friday, May 25th. Post contains detailed release notes.
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Monday, May 21, 2012
Many direct marketers build sophisticated RFM(PC) segments or sophisticated models for their buyers, but essentially ignore their non-buyers. Non-buyers can be acquired in a variety of ways, including through catalog requests, web registrations, gift recipients, abandoned calls, etc. Many...
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What is Revenue Attribution?
Brief video explains how Revenue Attribution works and how it results in smarter budgeting decisions.
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Northern Tool Success Story
Northern Tool uses Revenue Attribution and Clario Stream to cut unproductive marketing and boost the bottom line.
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Benchmark Brands Success Story
Benchmark Brands and its FootSmart catalog and website uses Clario Stream to reduce waste in their catalog mailings.
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