An ASSET CLASS is any business unit defined by a combination of customers and contacts which requires a unique contact strategy. Asset Classes are segments of customers and contacts usually tracked through a series of time periods. They represent the assets which marketers can invest their...
Analytic Marketing Solutions
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Friday, August 26, 2011
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Thursday, August 18, 2011
Computing attributes from your customers’ purchase history is extremely valuable in making marketing decisions. Traditionally, RFM (recency, frequency, monetary) measures are the first customer attributes computed and utilized. In addition to RFM, many companies also include Product (P) and...
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Friday, August 05, 2011
We are happy to announce Clario 2.7 was released Friday, August 5th. Post contains full release notes.
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What is Revenue Attribution?
Brief video explains how Revenue Attribution works and how it results in smarter budgeting decisions.
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Northern Tool Success Story
Northern Tool uses Revenue Attribution and Clario Stream to cut unproductive marketing and boost the bottom line.
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Benchmark Brands Success Story
Benchmark Brands and its FootSmart catalog and website uses Clario Stream to reduce waste in their catalog mailings.
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