• Tuesday, July 05, 2011

    Clario used predictive modeling to more efficiently target catalogs to both buyers and catalog inquirers, for a large direct to consumer business.  Clario brought best practices to the processes of defining customer segments, creating attributes, developing models and scoring models.  First, we...

  • What is Revenue Attribution?

    Brief video explains how Revenue Attribution works and how it results in smarter budgeting decisions.

  • Northern Tool Success Story

    Northern Tool uses Revenue Attribution and Clario Stream to cut unproductive marketing and boost the bottom line.

  • Benchmark Brands Success Story

    Benchmark Brands and its FootSmart catalog and website uses Clario Stream to reduce waste in their catalog mailings.

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