After more than twenty years building data repositories to support advanced analytics, modeling, and scoring, I am still amazed at how few organizations understand what information is required to realize the real benefits of their data stores.
Analytic Marketing Solutions
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Thursday, April 07, 2011
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Monday, April 04, 2011
Marketers, brace yourselves: Your postal rates could increase 22% this year or next, according to Hamilton Davison, executive director of the American Catalog Mailers Association.
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Friday, April 01, 2011
Marketers and IT professionals often think that data warehouses and software tools like campaign management will allow them to mine the gold in their customer databases. After much effort, they often find only fool’s gold. The real gold comes from richly constructed customer attributes.
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What is Revenue Attribution?
Brief video explains how Revenue Attribution works and how it results in smarter budgeting decisions.
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Northern Tool Success Story
Northern Tool uses Revenue Attribution and Clario Stream to cut unproductive marketing and boost the bottom line.
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Benchmark Brands Success Story
Benchmark Brands and its FootSmart catalog and website uses Clario Stream to reduce waste in their catalog mailings.
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