I’ve been observing a worrisome trend with Chief Marketing Officers: too many are still doing business as they did a decade ago. I’m referring to their continued usage of outdated techniques to make circulation decisions for their direct marketing campaigns.
Analytic Marketing Solutions
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Thursday, March 24, 2011
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Tuesday, March 01, 2011
Have your cake and eat it too with increased revenues and profit with marketing savings.
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What is Revenue Attribution?
Brief video explains how Revenue Attribution works and how it results in smarter budgeting decisions.
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Northern Tool Success Story
Northern Tool uses Revenue Attribution and Clario Stream to cut unproductive marketing and boost the bottom line.
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Benchmark Brands Success Story
Benchmark Brands and its FootSmart catalog and website uses Clario Stream to reduce waste in their catalog mailings.
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