• One-on-One Demo

    Call us to get your own personal, one-on-one demonstration of your data.

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  • Customer Segments

    In this white paper, you'll see the vital role that segmentation plays in strategic planning, contact optimization and other analytical marketing solutions.

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  • House Files vs. RFM

    Clario compared our predictive models to the customer’s traditional RFM segments.

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  • Smart Seasonal Marketing
    Wednesday, April 11, 2012

    Many companies have come to understand the importance of incorporating climate data into their marketing systems.  By incorporating seasonal climate trends into advertising and...

  • Release Notes - Clario 3.1.0
    Monday, April 02, 2012

    We are happy to announce Clario 3.1.0 was released Friday, March 30th.  Even though this is a minor release, it does contain a major feature enhancement. Power users now have the...

  • Who Benefits Most from Contact Optimization?
    Tuesday, March 13, 2012

    Contact Optimization adds the horizontal perspective to the vertical-based contact decisions made for each marketing event. A customer-centric view across multiple marketing events...

  • A 360 Degree Customer Profile
    Thursday, March 08, 2012

    Understanding your customers is a critical first step in making informed marketing decisions.  This applies to any marketing outreach in any channel, whether print, email, web site...

  • Three Keys to Achieving an Optimal Customer Contact Strategy
    Monday, February 13, 2012

    Marketers have always had three major challenges to successfully executing marketing investment strategies:

    1. Revenue Attribution: Which marketing...
  • Release Notes - Clario 3.0.0
    Friday, February 03, 2012
    We are happy to announce Clario 3.0.0 was released Friday, February 3rd.  This release is a huge milestone for Clario, with the addition of “Jobs” embracing the unique...
  • Why you should skip IT for your Marketing Analytics
    Monday, January 23, 2012

    Having spent more than two decades working in IT organizations on decision support, data warehousing, and analytics systems, I have a good understanding of IT capabilities related...

  • Customer Level Data Critical for Advanced Analytics
    Friday, January 13, 2012

    With all the talk about big data analysis, it is easy to forget that the vast majority of organizations are still not leveraging more basic transactional and structured data...

  • Smarter Marketing for 2012
    Thursday, December 01, 2011

    The year-end is a great time to reflect and plan ahead. With that in mind, the Clario team put together 12 tips for 2012 to share our collective thoughts going into the New Year.  ...

  • Marketball
    Thursday, November 17, 2011

    If you are a math guy who loves baseball like I am, you have undoubtedly seen the movie, “Moneyball”.  For those who haven’t seen it, “Moneyball” is about a baseball executive who...

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