clario® customers are people.
clario® stream is an on-demand contact optimization tool that treats individuals like individuals. Instead of building campaign-specific lists that are saturative, leading to cannibalization and dollars down the drain, clario® stream uses radical common sense and a technologically advanced engine to create a plan for each customer in every program and channel.
Increase response rates, squeeze the juice out of every ad dollar, improve profit.
Stream in Action
Truth: When you stop treating people like numbers, the numbers go up. No matter the size,
industry or analytic sophistication of your company.
Case Study: Benchmark Brands
Benchmark used clario® stream contact optimization to improve catalog and e-commerce sales. Best customers may receive more than 16 catalog mailings each year.
The Challenge:
- Reduce advertising cost
- Minimize revenue and name flow loss
- Increase profit significantly
What clario® stream did:
- Refined and developed a contact optimization solution
- Modeled revenue cannibalization between mailings
- Demonstrated how to eliminate saturative mailings
In a 4-month test:
- 6% reduction advertising cost
- 1% increase of sales
- 4% increase of profits
Benchmark now has a fully deployed clario® stream to realize a five-fold return on investment.
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