clario® about our company
Our principals built a strong leadership record in direct marketing, database marketing and business intelligence before founding clario Analytics in 2002. Our company was previously named Decision Intelligence, Inc.
Bill Flach
CEO, Co-Founder
If you attend database-marketing conferences or read industry publications, it’s likely you know Bill. He helps marketers master business intelligence, CRM, IT, credit and more. Before co-founding clario Analytics, Bill replaced 30-year-old mainframe legacy systems with the modern database platform used by Fingerhut Companies and Cable Value Network (now QVC).
Randy Erdahl
President, Co-Founder
Randy is an acknowledged pioneer in the database marketing and business intelligence community. His expertise has trained, developed and recruited many of the industry’s finest. Before co-founding clario Analytics, Randy contributed millions of additional dollars annually to Fingerhut Companies as the visionary leader for analytics, a core competency.
Deb Campbell
Consulting Group Leader, Co-Founder
Deb has mastered the art of transforming complex quantities of data into intelligent marketing strategy. She is an accomplished writer and speaker within the industry. Before co-founding clario Analytics, Deb created initial annual savings of more than $5 million in advertising costs while optimizing customer contacts at Fingerhut Companies.
John Miller
Chief Marketing Officer, Chief Financial Officer
John is a results-driven executive with success in both Fortune 500 and small growth companies. He has led multiple turnarounds and start-up ventures and possesses multi-dimensional experience in all functional areas. He is former President, CEO and board member of EmpowerMX, a software development firm.
Matt Redlon
Chief Technology Officer, Co-Founder
If you love clario® and clario® stream, give Matt a round of applause. Matt applied his wealth of knowledge in data mining tools and techniques to serve as lead designer of the latest clario Analytics product suite. Before co-founding clario Analytics, Matt led strategic analysis, market research and product development teams within United Health Group. He, too, has worked for Fingerhut.
Doug Faherty
Managing Principal
Doug deeply understands strategic customer segmentation, reporting and analysis, and long-term value. He offers expertise in innovative business analysis and advanced quantitative marketing methods to increase the efficiency and profitability of marketing campaigns. Doug pioneered strong database marketing revolutions at L.L. Bean and Fingerhut.
Scott Spencer
Managing Principal
Scott knows too much about statistical testing, predictive modeling, Web analytics and reporting. Fortunately, our clients who have benefited from his consulting and strategic leadership in the creation of our product suite do not seem to mind. Scott used his analytic prowess to lead multiple teams at Lands’ End and, yes, Fingerhut.
Looking for something?
Search our site, blog, wiki and forums.
