Benchmark Brands’ FootSmart Catalog Implements clario Analytics

clario Analytics’ on-demand advanced analytics platform saves Benchmark Brands money with better predictive modeling and contact optimization

MINNEAPOLIS--(BUSINESS WIRE)--clario Analytics, formerly Decision Intelligence, Inc., a Minnesota-based database-marketing solutions company, today announced that Benchmark Brands^® has implemented clario^® — clario Analytics’ full-suite of on-demand services for improved database marketing — after a head-to-head comparison against an industry-leading statistical software provider.

Benchmark Brands implemented clario stream, a contact optimization solution within clario that removes advertising waste, protects marketing investments and drives significant bottom-line improvements. In a four month comparison, a test group of customers received FootSmart catalogs based on clario stream recommendations. The control group of customers received catalogs based on Benchmark Brands’ previously implemented marketing recommendations.

The clario stream test group resulted in a 6 percent reduction in advertising costs for Benchmark Brands while generating a 1 percent revenue gain and a 4 percent profit gain. The increase equaled an annual value of more than a five-fold return on investment.

In 2009, Benchmark Brands, a direct-to-consumer healthcare products manufacturer and marketing company, is adopting clario’s predictive modeling capabilities for FootSmart and will rely on clario for a number of database marketing services, including attribute creation, production scoring and campaign selection, as well as making circulation decisions. Benchmark Brands also will rely on clario Analytics for marketing and management consulting services.

“Analytics becomes especially important in tough economic times,” said Alan Beychok, chief executive officer, Benchmark Brands. “We are getting the best value for our dollar by using clario Analytics to optimize our catalog circulation decisions. The clario solution suite continues to quickly deliver real results for our business.”

About clario

clario offers database marketers a new alternative for database marketing that rivals the computing power of traditional, business intelligence statistical software. The clario on-demand, analytics platform delivers best practices and advanced solutions to database marketers, such as clario stream. clario stream was developed to provide an optimal contact strategy for each customer. Using multiple inputs (customer file model scores, marketing meta-data, promotion history and saturation scores), the clario stream “engine” creates an individual contact plan for every customer, for every program and for every channel.

“We’re excited to work with Benchmark Brands because clario represents revolutionary solutions to age-old analytic problems,” said Bill Flach, chief executive officer and managing principal, clario Analytics. “clario was designed to improve the efficiency and quality of work produced by database marketers at every level, in any industry. There are distinct advantages: clario produces results, it is cost-effective and accurately reflects the way marketers want to interact with analytics.”

About Benchmark Brands

Founded in 1989 on the belief that a great feeling body starts with comfortable and healthy feet, Benchmark Brands is dedicated to being the leading direct-to-consumer retailer of foot and lower body healthcare products and comfort footwear.

With more than 2,000 products and over 50,000 SKUs in inventory, the company manufactures its own proprietary lower-body healthcare products, socks, hosiery and comfort shoes, as well as retailing select products that fit its goal of providing the highest quality healthcare products that promote wellness and comfort.

Benchmark Brands is headquartered in Norcross, Ga. and maintains its distribution facility in Memphis, Tenn. For more information visit www.benchmarkbrands.com.

About clario Analytics

clario Analytics, formerly Decision Intelligence, is a privately owned company based in Minneapolis, Minnesota that provides quality products and services for companies that have large information databases used for marketing purposes. It specializes in analyzing vast quantities of consumer data to help companies market more efficiently. Comprised of industry leading experts, clario Analytics offers one of the most experienced, highly trained and well-respected staffs in the analytical community.