Monday, August 4, 2008

Baseball and Analytics Pie

I’ve always loved baseball. I don’t know what it is about the game, but it has always interested me from when I was a small boy. I played it with modest success, but enjoyed it tremendously. Maybe I was wired to be good with mathematics and baseball was one way a young boy on the farm could express himself and find satisfaction that other activities could not.

For some reason my thoughts turned to baseball as I sat down to write about clario. There is probably no good segue, except besides baseball my other passion is using mathematics to solve problems. I grew up loving those math word problems and logic problems, and still enjoy helping my kids with their math homework problems. Undoubtedly, some of this passion is behind our decision at Decision Intelligence to create our own analytic platform. My colleagues and I have spent our adult lives using software packages to solve business problems, such as predicting who will respond to a catalog mailing. Then a year ago we decided to build an analytic tool as we would want it built leveraging the decades of using those packaged statistical software products. They did the job, but not in the way we as practitioners in database marketing would if we had our way. We preferred less dependence on syntax, more emphasis on collaboration between analysts, embedded best practices to save time and improve results, and a focus on analytic workflows that could be repeatedly used to solve problems. Technology and tastes have changed dramatically since those other software packages were designed and we believed that others besides us would find the new clario platform appealing in both technology and taste.

When you are passionate about something, you want to share that passion. I guess clario is our way of sharing our passion for solving business problems with analytics. Take a look at clario and decide for yourself if it doesn’t present a refreshing and innovative perspective on analytic software.

Randy (Erdahl)
President, Decision Intelligence, Inc.

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